Udemy is famous for its massive discounts and frequent promotions, but how often does Udemy have sales, and is every Udemy course really discounted all the time? In this complete guide, you’ll learn exactly how Udemy’s sales strategy works, when the next Udemy sale is likely to happen, and how to get the lowest course price possible for any Udemy course.
This article is worth reading because it shows you the actual sales patterns, explains why Udemy has sales so often, and helps you avoid paying full price for an online course ever again.

Outline:

1. How often does Udemy have sales in 2025?
2. Why does Udemy always run sales throughout the year?
3. Are Udemy courses always on sale, or do some courses never go on sale?
4. What types of Udemy sales happen throughout the year?
5. How much do Udemy courses cost during a sale?
6. When is the next Udemy sale most likely?
7. Is a Udemy course worth buying at full price?
8. How does Udemy pricing work behind the scenes?
9. Are Udemy coupons and free course promotions still available?
10. Best alternatives to Udemy if your desired course never goes on sale
11. Final summary
12. Frequently Asked Questions

1. How often does Udemy have sales in 2025?

If you’re wondering how often does Udemy have sales, the answer is simple: Udemy runs sales every single month, and in many cases, there are multiple Udemy sale events per month. Udemy’s sales calendar typically includes flash sales, site-wide sale events, and category-specific sales. On average, Udemy often discounts thousands of courses at 70–90% off.

Udemy frequently offers promotions because it’s an online learning platform that relies heavily on volume. With thousands of courses available, sales every month help drive more enrollments. This is part of Udemy’s broader marketing strategy and explains why Udemy has sales so consistently.

For learners, this means you can almost always buy courses at a discount, making it unnecessary to ever pay the full course price. If you’re new and using Udemy for the first time, you almost always see a sale price appear automatically.

2. Why does Udemy always run sales throughout the year?

A common question is why Udemy always seems to offer discounts. The reason Udemy provides constant promotions is tied directly to its marketing strategy: large discounts increase conversions. Because Udemy offers a wide catalog of online courses, offering sales helps students purchase a Udemy course without hesitation.

Udemy’s sales strategy is built around scale, since many courses go on sale simultaneously, instructors still earn revenue from higher volume. Udemy also runs sales every few weeks to keep momentum high. It’s the reason Udemy often appears to be in a permanent discount cycle.

This approach works well for learners. You rarely need to worry about missing a sale because another promotion comes quickly. Even if you missed a sale, you will almost always see a sale again soon.

3. Are Udemy courses always on sale, or do some courses never go on sale?

Most people assume Udemy courses are always discounted, but that’s not entirely accurate. While the majority of courses go on sale, a small number of premium courses never go on sale. This is because the instructor opted out of Udemy’s discount program.

However, for almost all the courses, the reality is different: courses are always on sale at some point. Many courses go on sale during monthly promotions, and Udemy offers courses across categories like tech, marketing, design, and more.

If a particular course on Udemy has never gone on sale, it’s usually marked clearly. Whether Udemy discounts your course depends on the instructor’s settings, not Udemy itself.

4. What types of Udemy sales happen throughout the year?

Udemy has various types of sales, each with different discount levels. Here’s what you can expect:

• Flash sales

These short promotions offer steep discounts and run for 24–72 hours. You’ll often see sale prices drop to under €15.

• Category-specific sales

These target fields like coding, design, business, or photography. A great time to purchase a Udemy course if you’re focused on one skill.

• Sitewide sales

This is when thousands of courses go on sale across the entire platform.

• Black Friday & Cyber Monday

This is the biggest sale on Udemy, the black friday sale, where nearly all courses go on sale at the lowest prices of the year.

Udemy also runs sales during seasonal events. These various types of sales make it easy to learn how often the platform runs promotions, and why many users prefer buying during high-discount periods.

5. How much do Udemy courses cost during a sale?

During a sale on Udemy, most courses cost between €9.99 and €19.99, depending on region and the marketing strategy at that time. Udemy offer discounts based on demand, course category, seasonality, and whether Udemy is running a global promotion.

Regular sale prices are algorithmic, Udemy’s sales strategy calculates the optimal course price to maximize enrollments. Because Udemy courses cost significantly less during sales, learners rarely buy at full price.

This is why it’s smart to always wait for discounts and sales before you purchase a Udemy course. A paid course almost always becomes cheaper during recurring promotions.

6. When is the next Udemy sale most likely?

Wondering when the next Udemy sale will happen? Udemy runs sales every few weeks, but large global sales usually follow a predictable pattern:

Likely upcoming sale windows

• First week of the month
• Mid-month sales
• End-of-month promotions
• Seasonal sales (Spring, Summer, Back-to-School)
• Black Friday (biggest)
• New Year promotions

Because Udemy runs sales every month, the next sale is never far away. If you open your Udemy account and don’t see a promotion, wait a few days and you’ll likely see a sale appear.

7. Is a Udemy course worth buying at full price?

The short answer: rarely.
While many Udemy courses are worth buying, the platform’s pricing structure makes it unnecessary to pay the full amount. Udemy offer discounts constantly, so most learners choose to purchase only when courses go on sale.

However, if a particular course never goes on sale, check whether the instructor opted out of promotions. In that case, the course may still be worth it depending on quality, instructor background, and reviews.

This is also why checking whether Udemy courses worth your investment matters before you buy.

8. How does Udemy pricing work behind the scenes?

Udemy’s pricing model is dynamic. Udemy’s sales strategy adjusts sale prices based on user behavior, region, past purchases, and category performance.

Udemy offers courses at full price only for a short time. Udemy also runs machine-learning pricing models to determine when courses go on sale in order to maximize conversions.

Because Udemy runs sales every month, the algorithm rewards waiting for discounts rather than buying immediately. Udemy provides consistent sale windows, making the pricing simple to predict.

If you want to know how to get a refund from Udemy and weather that’s even possible, check out our ‘Udemy refund 2025‘ blogpost.

9. Are Udemy coupons and free course promotions still available?

Yes, although not as common as before.
You can still find a Udemy coupon, instructor-created promo codes, and occasional free course offers. These are typically limited, short-term, and targeted toward new users.

Coupons are part of Udemy’s sales and discounts model. They’re useful if you missed a sale or if you want to buy courses available on Udemy at extra-low prices.

These promotions vary, and not all instructors participate, but they do help lower the sale prices further.

10. Best alternatives to Udemy if your desired course never goes on sale

If your chosen course never goes on sale, or if you want platforms with different pricing models, alternatives to Udemy include:

• Coursera
• Skillshare
• LinkedIn Learning
• edX
• Udemy alternatives like Pluralsight, DataCamp, and Codecademy

These competitors often offer structured programs, certificates, and subscription-based models rather than course-by-course pricing.

If Udemy courses never go on sale for your niche, these alternatives may be more cost-effective.

If you want to read more about weather Udemy is relevent in 2025, you can read our ‘are Udemy Courses Worth It‘ blogpost.

11. Final Summary: Key Takeaways

• Udemy has sales every single month.
• Flash sales, sitewide sales, and seasonal promotions offer huge discounts.
• Almost all the courses go on sale eventually, but a few premium courses never go on sale.
• Udemy offer discounts based on algorithmic pricing and global demand.
• You should almost never buy at full course price.
• The next sale is always very close, usually within days.
• Coupons and free course deals still exist.
• Alternatives to Udemy exist if your preferred course never goes on sale.

12. Frequently Asked Questions